"Ideas and content" is one of the traits of quality writing. The lyrics for this song were pulled from a scoring rubric describing advanced proficiency in the writing trait of ideas and content. Check out the music video at: www.youtube.com/watch?v=TJfNDcvN8jw
lyrics
You need ideas and content. Find what you want to say
Start with a topic you develop on your way,
Through your writing. And you never leave your focus
Get relevant, man, then you add your hocus pocus!
But before there can be magic, you need to have a place
Where you're coming, where you're going. Don't tour through outer space!
So your details can be colorful, but just what are you coloring?
There’s a purpose for your audience, or why else are you bothering?
And go in depth with your exploration!
Show some insight and connection in your clear communication
I can write and explore my mind
I’ve got good ideas and there are more I can find!
Development of the topic as I write
Now, focus your mind!